IAB SEA+India & DAAT - Certified Digital Marketing Masterclass: Thailand Banner Image

IAB SEA+India & DAAT - Certified Digital Marketing Masterclass: Thailand

Wednesday, Aug 28, 2019, 09:30 am - 04:45 pm

Bangkok Convention Centre at CentralWorld, Lotus room 5-7, 22nd floor, 999/9 Rama I Road, , Krung Thep Maha Nakhon, Thailand
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CERTIFIED DIGITAL MARKETING MASTERCLASS: THAILAND

 

 

 

WHY ATTEND

IAB Southeast Asia and India, in collaboration with DAAT, are delivering a one day masterclass, featuring regional industry experts, who will share their hands on experience and learnings on how to deliver brand strategies that bring real business results in Thailand and the wider region. 

With digital ad spend continuing to grow in Thailand at over 16% and expected to equal TV spend in 3-5 years, training is essential to career development and continued business success in digital:

  • A study of 2500 businesses done by Association for Talent Development, found that companies that offer thorough training had more than twice the amount of income per employee over firms that offered less training.
  • According to the Future of Jobs Reports 2018 by the World Economic Forum, 51% of the workforce in Thailand needs to go through some form of reskilling. 
  • Training can be a key differentiator between companies competing for talent. Employees want to work for organisations that provide both personal and professional development.  

The masterclass is held in conjunction with DAAT Day. Attendees are highly recommended to attend both sessions to complement local expertise with regional perspectives.

WHAT YOU WILL LEARN

  • Learn about how to put together a measurement framework which allows you to track business results.
  • Brand safety encompasses many different aspects but do you know what part supply, technology, agencies and brands have to play in order to deliver brand safe experiences? 
  • Hear how customer behaviour is changing and what video platforms are doing to put their content into consumers hands in Thailand. 
  • Discover the power of creative, data and optimisation to cut through and be noticed by consumers. 
  • Programmatic is growing year on year across the region, what do you need to know about supply and demand to be able to add value to your organisation

TESTIMONIALS FOR THIS SESSION

"I see different opinions, point of views from different parties, which widened my view.”

- Participant at IAB SEA+India Digital Training in Vietnam

"Speakers are sharing their experiences for both Publishers and agency or brand side. Now we got the bigger picture.”

- Participant at IAB SEA+India Digital Training in Indonesia

 

AGENDA

Registration begins at 9.00am.

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9.30am to 9.35am - Welcome and Introductions

  • Miranda Dimopoulos, Regional CEO, IAB SEA+India
  • Siwat Chawareewong, CEO of GroupM and President of Digital Advertising Association (Thailand)

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9.35am - 10.05am - Who Wants To Be A Digital Extraordinaire?

Understanding the complex Thai consumer offline & online

Ever seen the game show Who Wants to Be a millionaire? Well we don’t have a million baht to be won but what we do promise is an interactive session looking at the Thai consumer and how digital media is used to reach them. Do you know which are the most popular social media apps in Thailand? Can you tell the difference between a DMP and a DSP? This overview kick starts the day covering all the key terms you need to know and we will even let you phone a friend if you get stuck. 

Presenter:

  • Laura Greally, Regional VP Education & Industry Initiatives, IAB SEA+India

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10.05am to 10.45am - The Voice of Measurement

A step by step guide to implement measurement frameworks that work 

Picking your favourite The Voice Thailand contestant from Pongsatorn Kambang or Onratda Rojjanatechasiri might be easy but doing measurement correctly is not. 

With a myriad of opportunities and options available to measure media and campaign success, this session dives deep into what frameworks and metrics are available and how to use them to deliver real business outcomes.  If this was a blind audition, this session helps decide who is worth turning your chair around for and who should be knocked out in the first round?


Presenter:

  • Pablo Gomez, Chief Digital Officer (CDO), Insights Division, Kantar

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10.45am to 11.05am - Break

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11.05am to 11:45am - The Amazing Brand Safety Race

Looking beyond buzzwords, what does brand safety actually mean and who should be responsible. 

Brand safety is a pressing issue for marketers, agencies, tech providers and publishers. With many considerations around viewability, ad fraud, ad blocking and more, we move beyond the buzzwords to uncover what strategies can be employed that make a real business impact as what you should be planning for no matter what.  Extra points for winning the Ad Blocking and Viewability stages.

Presenters:

  • Diogo Andrade, SEA Automation Lead, Spotify
  • Eunice Loh, Digital & Platforms Director, Global Client Solutions & SEA, Wavemaker
  • Anthony Tsang, Publisher Solutions Lead, Southeast Asia & Greater China, Oracle Data Cloud

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11.45am to 12.20pm - Pimp My VIDEO

Consumer consumption habits are changing, are you where your consumers are?

We hear endlessly how Asia is mobile first but what are users actually doing on their mobile phones? Looking at video and mobile, we look beyond pre rolls into some of the most interesting developments within the video mobile space to uncover what is really going on under the hood of our most personal of devices. Most importantly we look at how brands and marketers can be smarter with activating 

What does this really mean? Let’s take a glimpse into the crystal ball; using case studies and use cases to unpack mobile from across the region to understand what is going on under the hood of our most personal of devices.

Presenter:

  • Gavin Buxton, Managing Director, Asia, SpotX
  • Linda Taylor, Director of Programmatic Strategy, iflix

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12.20pm to 1.00pm - The Master Digital Chef 

Connecting meaningful connections with consumers is more complex than you might think

Digital is key to any successful marketing strategy and brands need to create meaningful consumer connections to stay relevant and top of mind. In this fireside chat we hear from successful brands on what does digital & specifically programmatic marketing mean to them, where does it add value to their marketing mix and demystify where programmatic fits into their overall strategy.

Moderator: Jitirath Supornjirapat, Head of Performance, Mindshare

Panellists

  • Sutirapan Sakkawatra, Executive Vice President Head of Marketing, Siam Commercial Bank
  • Yutana Jitcharoongphorn, Vice President of Online Business, Tesco Lotus
  • Nuttakorn Rattanachaisit, Founder & Managing Director, Predictive

 

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1.00pm to 2.00pm - Lunch (60 min)

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2.00pm to 2.40pm - Game of Creative

How to use smart data insights to inform creative 

That passive, captive audience that will absorb your long winded 30-second TV ad no longer exists. It’s a whole new ball game when it comes to creative work in a mobile context. What should marketers and creatives keep in mind when planning their next campaign? What works and what doesn’t, who’s doing it right?

Presenters:

  • Maureen Tan, Chief Executive Officer, Wunderman Thompson Thailand
  • João Braga, Chief Creative Officer, Wunderman Thompson Thailand

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2.40pm to 3.20pm - Programmatic Fear Factor

Understanding programmatic supply within the region

With more demands than ever being placed on the supply side of the programmatic ecosystem, there are many hurdles and opportunities to be considered. In this presentation, we look at what are the obstacles around programmatic adoption within the supply ecosystem and how publishers view inventory, pricing, technical set up and working with brands and agencies to deliver on campaigns and strategies.

Presenters:

  • Carl Nawagamuwa, GMP Cluster Head, SG, PH, VN, SAF, Google Marketing Platform
  • Cindy Tan, Global Vice President, Retail, TripAdvisor



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3.20pm to 3.40pm - Break (20 min)

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3.40pm to 4.10pm - Breakout Session 

Its time to unpack what was learnt with a deep dive breakout session facilitated by speakers from today’s sessions. Dive under the hood of topics brought up during the day and have all your questions answered in this interactive session.

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4.10pm to 4.40pm - Ask me out : Digital Q&A

We close the day with a panel of experts lined up to answer any final questions from the day. Make the most of this unique opportunity to interact with leading industry strategists to ensure that you walk away from the day with the ability to implement what was covered immediately in your role.

Panellists:

  • Carl Nawagamuwa, GMP Cluster Head, SG, PH, VN, SAF, Google Marketing Platform
  • Cindy Tan, Global Vice President, Retail, TripAdvisor
  • Siwat Chawareewong, CEO of GroupM and President of Digital Advertising Association (Thailand)
  • Maureen Tan, Chief Executive Officer, Wunderman Thompson Thailand

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4.40pm to 4.45pm - Closing Remarks

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To view the agenda and purchase your tickets to DAAT Day on 29th August, please head over to DAAT Day's website here.