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Fundamentals of Franchise Management (FFM) 35th Intake

08 - 09 June 2017, 9am - 5pm

Thursday, Jun 8, 2017, 09:00 am - Friday, Jun 9, 2017, 05:00 pm

To be confirmed Singapore

The Fundamentals of Franchise Management (FFM) is FLA Singapore's flagship workshop that we conduct several times a year. FFM was designed and brought into existence with the purpose of helping and guiding businesses in their franchising needs along with local and international expansion.
FFM will introduce participants to multidisciplinary areas involved in the franchising practice. Utilizing lectures, case studies and assignments, FFM will provide you with the necessary theory, practical examples, ideas and background information to embark on your franchising journey.
Course Outline 
Understanding the Franchise Business
  • Franchise relationship
  • Spectrum of marketing channels
  • Franchise models and structures
  • Advantages and disadvantages of franchising
  • Keys to franchise success
  • Steps in franchise development
  • Licensing vs. franchising
  • Case studies
 Legal and Commercial Framework of Franchising
  • Franchise framework and relationship
  • Franchise agreement
  • International franchising
  • Trademark Protection
 Franchise Manuals and Franchise Marketing
  • Importance of a manual
  • Typical contents of a manual
  • Writing a manual
  • Platforms for marketing the franchise
  • Franchise marketing package
  • Franchise recruitment process
  • Franchisee evaluation checklist
 The Financial Considerations in Franchising
  • Overview of revenue streams and costs for a franchisor and franchisee
  • Pricing a franchise
  • Financial projections
  • Other financial considerations
  • Financing options for franchising


  • $650 for non-FLA members
  • $550 for FLA-members
  • $150 for full-time students (verification required)

There will be no refund for no-show registrants. Any postponement requests should be communicated in writing to FLA within 7 days before the date of the event. Beyond that, a 10% admin charge would be forfeited from the course fee.

Should you have any query, please contact FLA Secretariat via: 

Email : events@flasingapore.org

Phone : 6333 0292 

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