Who is this for?
All entrepreneurs from any industry looking to expand into China.
This event is open to all ACE Startups Members ONLY. The event organiser reserves the right to refuse entry to non-members.
If you are not a member yet, feel free to sign up here: https://ace.org.sg/memberships (Membership is free!)
What is it about?
Avoid pitfalls in your market expansion journey, starting with brand name.
The last thing you will want is to make a grand entrance into new market with an embarrassing brand name blunder. Learn tips of developing suitable brand names from real-life examples. Understand how cultural and linguistic differences can complicate process of developing brand names.
Melyssa Koh, Managing Director of Labbrand, Asia
Melyssa is the Managing Director of Labbrand, Asia. A firm believer of converting insights into actionable strategies, Melyssa guides international clients with their branding needs across Asia market.
With a 5-year stint in fast-moving China, Melyssa shares first-hand experiences and deep cultural understanding of the Chinese market.
Melyssa is also an avid contributor for branding-related articles, workshops and seminars.
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