FYI Series: Crazy Rich Publishers? Auction dynamics changing programmatic for the entire ecosystem Banner Image

FYI Series: Crazy Rich Publishers? Auction dynamics changing programmatic for the entire ecosystem

Tuesday, May 28, 2019, 02:30 pm - 05:00 pm

Wallich Street, Dentsu Aegis Network, Guoco Tower, #22-01, Singapore, 1 Wallich Street, Singapore, , Singapore





Auction dynamics impact all buyers, technology platforms and sellers within programmatic, yet auction types are evolving rapidly with changes expected to impact the ecosystem this year. This session is essential for all who work within programmatic to look future forward and upskill on how changing auction dynamics will impact their day to day. This two hour deepdive demystifies what changes are coming, why this is important to know and practical takeaways on how to evaluate your own business.


Registration begins at 2.30pm.


3.00pm to 3.05pm - Welcome and Introductions

  • Laura Greally, Vice President, Education & Industry Initiatives, IAB SEA+India


3.05pm to 3.45pm - Auction types for dummies

Auction types are changing, with the rise of second price auctions, there is a need for both buy and sell side to adapt their strategies. This keynote demystifies what exactly is changing and what you need to know


  • Marcus Pousette, Director Publisher Development, Southeast Asia, PubMatic
  • Sagar Kolli, Head of Programmatic Direct, Google Marketing Platforms SEA



3.45pm to 4.30pm - Who really benefits from the change in auctions? 

What regional impact can we expect from evolving auction types? Will buyers ultimately pay more whilst publisher margins grow? Will publishers come under increasing pressure to offer value? What do technology platforms need to do to thrive in a rapidly evolving space?

Moderator: Erin Jang, Partnerships Manager, APAC, dataxu


  • Deepti Phatak, Head of Publisher Platforms, APAC, Verizon Media
  • Mete Bargmann, Director of Business Development, APAC, SpotX
  • Niraj Nagpal, Director of Business Development, APAC, IPONWEB
  • Wen Eu Cheah, Senior Manager, JAPAC Services, Appnexus, a Xandr Company


4.30pm to 4.50pm - So what now?

We end this session with a wrap up on key takeaways and practical next steps on what each part of the ecosystem needs to evaluate and implement in this rapidly evolving space

Presentor: Sonal Patel, President, Programmatic Services, Asia Pacific, Dentsu Aegis Network 


4.50pm to 5.00pm - Closing remarks

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