IAB + IDA Training Series: Going programmatic & connecting with mobile consumers

GOING PROGRAMMATIC & CONNECTING WITH MOBILE CONSUMERS

Why Attend

Connected Indonesians are digitally savvy, with a need for constant connectivity, instant information, and a growing appetite for digital content. They spend a higher- than-average amount of time on the internet, primarily engaging in heavy social media usage and e-commerce.

And with more than 73% of total Indonesian users accessing internet via mobile, the question is: How can advertisers execute effective marketing and truly engage with Indonesia’s digital consumers?

The Indonesian Digital Association (IDA) & IAB Singapore are teaming up to bring the experts in the Programmatic & Mobile fields together to share their knowledge in Jakarta.

Get what you need to make digital an asset with insightful presentations by IAB Singapore’s regional specialists and IDA’s local experts, alongside frank discussions with industry leaders.

Hear from those who have steered through the digital fog to maximise your marketing and sales efforts. This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions!

Agenda

Registration starts at 8.30am

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09:00am – Welcome and Introductions

• Miranda Dimopoulos, CEO of IAB Singapore
• Karaniya Dharmasaputra, IDA Supervisory Board and CEO of Liputan6.com 

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09:05am – SEA Ad Spend Report - Implications and Opportunities

An overview of the IAB SG Ad Spend report and what this means for the industry.

• John Kerr, Global Chief Digital Officer, Zeno Group

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09:30am – The ABCs of Programmatic & Local Ecosystem

An overview of the programmatic ecosystem, highlighting key elements and must knows.

• Liam Lucas, Senior Regional Director, Asia, Rubicon Project

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09:45am – In a Programmatic World: What are the options for Publishers?

Insights into ways publishers can take advantage of a changed media buying/planning landscape. From addressing internal challenges to an overview of technology/models (header bidding / publisher co-op / PMPs)

• Laura Greally, Digital Director, CNN International

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10:00am – Fear Factor: Hesitations & obstacles to adopting Programmatic

Panel Discussion featuring a Client-Side Marketer asking questions around the top concerns Brands have about the programmatic ecosystem. Areas such as measurement, ad fraud/ad blocking, ad misplacement and accountability.  

Moderator: Elvira Jakub, Head of Media & Digital, Samsung Indonesia

Panelists:

• Carl Nagawamuwa, Head of Platform Sales, Agency, SEA, Google
• Yunnita Avreda, Director, Indonesia, Xaxis
• Ilona Juwita, COO, ProPS Indonesia

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10:40am - 20 Minutes Networking Break

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11:00am – Everything is already Mobile, so now what?

Yes, mobile is big in Asia, that’s old news. The knowledge is there but the devil’s in the details and it’s all about execution. An overview into some common pitfalls in mobile campaigns and a checklist of things to consider before you hit that Start Button.

• Ben Cunnington, Regional Strategy Director, Vizeum

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11:15am – Creativity in motion

That passive, captive audience that will absorb your grandiose 30-second TV ad no longer exists. It’s a whole new ball game when it comes to creative work in a mobile context. What should marketers and creatives keep in mind when planning their next campaign? What works and what doesn’t, who’s doing it right?

• Joaquim Laurel, Creative Director, SEA & India, VML

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11:30am – Untapped Mobile Communities

Insight into the role mobile plays in empowering communities in Indonesia and how it fits into their daily lives. Brands and advertisers know they need to think mobile-first when trying to engage target audiences - are there fundamental misconceptions or faux pas that brands need to address in order to leverage mobile effectively?

• Adrianna Tan, Co-Founder & CEO, Indonesia, Wobe

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11:45am – Connecting brand-building and m-commerce in a mobile world

Mobile has become the centre of many lives, but it also poses a unique challenge to traditional tactics for brand building and commerce. Can one be a mobile-only brand? And how can traditional brands integrate or consider mobile in more meaningful ways?      

Moderator: Tim Sharp, Regional Head of Social Media & Digital Strategy Lead, APD

Panellist:

• Piotr Jakubowski, CMO, Go-jek
• Shailesh Waingankar, Associate General Manager and Head of Strategy, PHD Indonesia
• Doan Siscus Kaldianto Lingga, COO, OLX Indonesia

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12:30pm - Lunch Break

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01:30pm - Breakout and Dive Deep

These roundtable sessions will be a chance for attendees to have concerns related directly to their business addressed directly by an IDA & IAB SG facilitator.

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02:15pm -  Breakout Wrap-up

Each Group Rep to summarise the key theme from their roundtable session in two sentences.

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02:45pm - 20 Minutes Networking Break

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03:05pm - Let’s be frank! Retooling for a programmatic and mobile reality

There is no doubt that embracing programmatic and being mobile-first with marketing ambitions is the way forward for brands. But with inertia, fixed mind-sets and technological challenges, it is a long road ahead for many willing brands and their agency partners. A frank discussion on the investment and commitment it takes to redefine the marketing function.

Moderator: Himanshu Shekhar, CEO, Asean, Mindshare

Panelist: Eka Sugiarto, Head of Media, Indonesia and SEAA, Unilever 

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03:45pm  - Closing Remarks & Networking Session

• Miranda Dimopoulos, CEO of IAB Singapore
• Ronny Sugiadha, Chairman, IDA

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