About the Programme
No. of Public CPD Points: 1.0
Practice Area: Professional Skills
Training Level: General
How do you remain competitive when competitors are coming out of the woodwork to compete with you and clients are becoming increasingly price-sensitive?
You select a corner of the market and do everything in your power to own it!
There is no shortage of advice and information regarding a law firm’s need to select a niche to differentiate itself. As a market gets more crowded, differentiation becomes increasingly important. But once you have selected your niche - and we’ll show you how - what activities should you and your firm implement to bring your plan to fruition?
In this 1-hour interactive session, Paul will walk you through some actions you can take to improve your firm’s brand, as well as your own personal brand.
You will leave the session with a 1 page-plan and a list of action items that you can implement immediately, as well as an action list on how to best promote these items using your firm’s website, social media platforms and existing network.