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About the Programme
In Singapore’s increasingly competitive legal practice landscape, it is imperative that every lawyer sharpens not only their legal prowess but also their ability to network as business people to win business. In today’s market, this has to permeate all levels of lawyers, not just senior associates and partners.
Networking requires lawyers to know how to initiate, connect with and build strong relationships with potential clients. Winning business requires lawyers, as they are building the relationship, to be perceived as credible, solution-focused and being able to value add. Furthermore, what situation a lawyer is in may influence how the networking unfolds. Typically, acquiring the ability to network and understanding how to network in different situations is not an area lawyers or law firms focus on even as a lawyer grows in his/her career.
This full-day interactive workshop starts with providing the lawyer with the tools to understand where he/she stands and the first impression he/she may be creating. From there, we look at equipping lawyers with practical skills on how to identify what techniques they should be leveraging on to initiate, connect with and start building relationship taking into account the networking context they are in. We then identify a framework that lawyers can leverage to build credibility with potential clients.
The intent of this workshop is for legal professionals to complete the program with a firm construct of what it takes to understand their unique personal and professional offerings, being able to communicate that appropriately in a myriad social situations and most importantly, being able to translate that into a strategic agenda that will lead to business growth for their firms in terms of raised profiles, visibility and new prospects.
Learning Objectives & Outcomes
As part of the entire Workshop on The Art of Effective Networking for Legal Professionals, there is one online module for participants to access:-
This unit focuses on developing the necessary skills and behaviours for expanding business with existing clients. Law practices often prioritise new clients over existing clients in their business development strategy. However, existing clients are an important source of potential future revenue. In fact, repeat business from existing clients may often be more lucrative than new client business for a variety of reasons. Developing repeat business will require a detailed business development strategy that entails building reputational capital, implementing and executing a focused marketing plan, and carefully managing the client relationship.
Your access to the module is valid from 10 September 2019 to 10 October 2019. Strictly no extension is allowed. You will receive an email from The College of Law with the log-in details in order to access the online module.