Demystifying Digital Series: Digital Marketing Made Easy for Law Firms Banner Image

Demystifying Digital Series: Digital Marketing Made Easy for Law Firms

Friday, Jul 15, 2022, 02:00 pm - Friday, Jul 29, 2022, 05:30 pm
Registration Information
Type
Price (SGD)
Choose
[Webinar Only] Digital Marketing Foundations for Law Firms
(GST 7.00% applicable)
[Webinar Only] Digital Marketing Foundations for Law Firms
S$86.67
(inclusive of GST)
(w/ GST)
S$86.67
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Building Online Content Assets for Your Legal Practice
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Building Online Content Assets For Your Legal Practice + Complimentary Access to Webinar on 5 July
S$342.40
(inclusive of GST)
(w/ GST)
S$342.40
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Maximise Your Investment in Digital Marketing
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Maximise Your Investment in Digital Marketing + Complimentary Access to Webinar on 5 July
S$342.40
(inclusive of GST)
(w/ GST)
S$342.40
(inclusive of GST)
(w/ GST)
Enter promotional code
Type
Price (SGD)
Choose
[Webinar Only] Digital Marketing Foundations for Law Firms
(GST 7.00% applicable)
[Webinar Only] Digital Marketing Foundations for Law Firms
S$96.30
(inclusive of GST)
(w/ GST)
S$96.30
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Building Online Content Assets for Your Legal Practice
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Building Online Content Assets For Your Legal Practice + Complimentary Access to Webinar on 5 July
S$374.50
(inclusive of GST)
(w/ GST)
S$374.50
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Maximise Your Investment in Digital Marketing
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Maximise Your Investment in Digital Marketing + Complimentary Access to Webinar on 5 July
S$374.50
(inclusive of GST)
(w/ GST)
S$374.50
(inclusive of GST)
(w/ GST)
Enter promotional code
Type
Price (SGD)
Choose
[Webinar Only] Digital Marketing Foundations for Law Firms
(GST 7.00% applicable)
[Webinar Only] Digital Marketing Foundations for Law Firms
S$144.00
(inclusive of GST)
(w/ GST)
S$144.00
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Building Online Content Assets for Your Legal Practice
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Building Online Content Assets For Your Legal Practice + Complimentary Access to Webinar on 5 July
S$674.10
(inclusive of GST)
(w/ GST)
S$674.10
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Maximise Your Investment in Digital Marketing
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Maximise Your Investment in Digital Marketing + Complimentary Access to Webinar on 5 July
S$674.10
(inclusive of GST)
(w/ GST)
S$674.10
(inclusive of GST)
(w/ GST)
Enter promotional code
Type
Price (SGD)
Choose
[Webinar Only] Digital Marketing Foundations for Law Firms
(GST 7.00% applicable)
[Webinar Only] Digital Marketing Foundations for Law Firms
S$160.00
(inclusive of GST)
(w/ GST)
S$160.00
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Building Online Content Assets for Your Legal Practice
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Building Online Content Assets For Your Legal Practice + Complimentary Access to Webinar on 5 July
S$749.00
(inclusive of GST)
(w/ GST)
S$749.00
(inclusive of GST)
(w/ GST)
[In-Person Workshop + Webinar] Maximise Your Investment in Digital Marketing
(GST 7.00% applicable)
[In-Person Full Day Workshop + Webinar] Maximise Your Investment in Digital Marketing + Complimentary Access to Webinar on 5 July
S$749.00
(inclusive of GST)
(w/ GST)
S$749.00
(inclusive of GST)
(w/ GST)
Enter promotional code
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No. of Public CPD Points: See below for individual programmes
Practice Area: Professional Skills
Training Level: General

Notice: SILE Attendance Policy for CPD Points

About the Programme Series:

[Webinar] Digital Marketing Foundations for Law Firms: 15 July 2022, Friday (2:00PM-4:00PM)

CPD Points: 2.0

This webinar will cover the foundational elements of a successful law firm's digital marketing efforts. Topics to be covered include:

  • The importance of positioning in the digital era
  • Creating a clearly defined, attractive and defensible market position
  • Overview of core assets such as your website, marketing content, thought leadership content, email marketing system, social media profiles, and analytics
  • Overview of promotional tactics, such as search engines and social media (including the use of organic and paid advertising), and email marketing

Get complimentary access to the [Webinar] Digital Marketing Foundations for Law Firms when you register for either workshop below!

[In-Person Full Day Workshop] Building Online Content Assets For Your Legal Practice: 27 July 2022, Wednesday (9:30AM-5:30PM)

CPD Points: 6.5

If you are looking to build up your firm's online presence through thought leadership and other online content assets or are even looking to start on this journey, this workshop will equip you with the tools and strategies to do so. 

Topics that will be covered in this workshop include:

  • Marketing positioning and documenting a key persona for your practice
  • Articulating your value proposition and services
  • Building thought leadership content
  • Repurposing content for podcasts, videos and events 
  • Distributing your content through owned, earned and paid channels
  • Boosting lawyers' profiles through case studies, testimonials, directories and reviews platforms

[In-Person Full Day Workshop] Maximise Your Investment in Digital Marketing: 29 July 2022, Friday (9:30AM-5:30PM)

CPD Points: 6.5

Law firms with existing digital marketing assets - this interactive, hands-on workshop is for you. 

Level up and maximise your investment in digital marketing by learning how you can get your content noticed, generate online leads, and learn the best practices for earning engagement to increase awareness of your firm's profile. Topics to be covered include:

  • Goals of content and digital marketing in the context of a law firm
  • Structuring your content for search engines to find you
  • Designing an advertisement plan for your content
  • Tools and tactics to acquire and triage online enquiries
  • Setting up analytics to measure performance
  • Best practices for encouraging activity and managing user-generated content platforms
  • How to develop a list of potential press opportunities
Programme 

Date

Law Society Member / Employee from small law firm (i.e. 5 or less lawyers) Law Society Member / Employee from mid or large law firm SCCA Member Non-Member
(Inclusive of 7% GST)
[Webinar ONLY] Digital Marketing Foundations for Law Firms

15 July 2022, Friday

2.00pm - 4.00pm

$86.67 $96.30 $144.00 $160.00
[In-Person Full Day Workshop + Webinar] Building Online Content Assets For Your Legal Practice + Complimentary Access to Webinar on 15 July

27 July 2022, Wednesday

9.30am - 5.30pm

$342.40 $374.50 $674.10 $749.00
[In-Person Full Day Workshop + Webinar] Maximise Your Investment in Digital Marketing + Complimentary Access to Webinar on 15 July

29 July 2022, Friday

9.30am - 5.30pm

$342.40 $374.50 $674.10 $749.00

For more information, please click here for the publicity brochure.

For other CPD events, please visit the LawSoc CPD Portal.

The Law Society of Singapore
28 Maxwell Road, #01-03
Maxwell Chambers Suites
Singapore 069120
Tel: 6538 2500
Email:cpd@lawsoc.org.sg
Questions about this event?