Demystifying Digital Series: Digital Marketing Made Easy for Law Firms

No. of Public CPD Points: See below for individual programmes Practice Area: Professional Skills Training Level: General Notice: SILE Attendance Policy for CPD Points

About the Programme Series:

[Webinar] Digital Marketing Foundations for Law Firms: 15 July 2022, Friday (2:00PM-4:00PM)

CPD Points: 2.0

This webinar will cover the foundational elements of a successful law firm's digital marketing efforts. Topics to be covered include:

• The importance of positioning in the digital era
• Creating a clearly defined, attractive and defensible market position
• Overview of core assets such as your website, marketing content, thought leadership content, email marketing system, social media profiles, and analytics
• Overview of promotional tactics, such as search engines and social media (including the use of organic and paid advertising), and email marketing

Get complimentary access to the [Webinar] Digital Marketing Foundations for Law Firms when you register for either workshop below!

[In-Person Full Day Workshop] Building Online Content Assets For Your Legal Practice: 27 July 2022, Wednesday (9:30AM-5:30PM)

CPD Points: 6.5

If you are looking to build up your firm's online presence through thought leadership and other online content assets or are even looking to start on this journey, this workshop will equip you with the tools and strategies to do so. 

Topics that will be covered in this workshop include:

• Marketing positioning and documenting a key persona for your practice
• Articulating your value proposition and services
• Building thought leadership content
• Repurposing content for podcasts, videos and events 
• Distributing your content through owned, earned and paid channels
• Boosting lawyers' profiles through case studies, testimonials, directories and reviews platforms

[In-Person Full Day Workshop] Maximise Your Investment in Digital Marketing: 29 July 2022, Friday (9:30AM-5:30PM)

CPD Points: 6.5

Law firms with existing digital marketing assets - this interactive, hands-on workshop is for you. 

Level up and maximise your investment in digital marketing by learning how you can get your content noticed, generate online leads, and learn the best practices for earning engagement to increase awareness of your firm's profile. Topics to be covered include:

• Goals of content and digital marketing in the context of a law firm
• Structuring your content for search engines to find you
• Designing an advertisement plan for your content
• Tools and tactics to acquire and triage online enquiries
• Setting up analytics to measure performance
• Best practices for encouraging activity and managing user-generated content platforms
• How to develop a list of potential press opportunities

For more information, please click here for the publicity brochure.

For other CPD events, please visit the LawSoc CPD Portal.